Rastah Blazes Own Trail At London Fashion Week

Rastah Blazes Own Trail At London Fashion Week
Rastah, a Pakistani streetwear brand will be exhibiting their SS23 Collection Showcase, Evening Event, Menswear, and Womenswear at London Fashion Week. Rastah was founded in 2018 by cousins Zain, Ismail, and Adnan Ahmad, who are based out of Lahore, Pakistan.

Sharing the news on its social media, the brand managers announced, “London we’re coming for you with an amazing pop-up experience in the heart of soho during London Fashion Week.”

Rastah’s Volume IX, set to be showcased at the event, includes a variety of colours and textures, patterns and cuts with a focus on silhouette.

“We worked for a long time on creating the kind of collection that would be the right pitch for LFW," said Zain Ahmed, creative director at Rastah.

Anil Kapoor and his son have worn Rastah coats, while Oscar winner Riz Ahmed is known to be a fan of the company and the brand was also mentioned by Ms. Marvel.