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Home Citizens' Voice

Behaviour Change: A Key To Sustainable Waste Management

Encouraging people living in low and middle-income localities to segregate waste is a challenging task in Pakistan

Dr Saleha Mahmood by Dr Saleha Mahmood
November 8, 2022
in Citizens' Voice, Climate Crisis
segregate waste
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Do we feel responsible for the waste we produce?

It’s a simple question that we have been neglecting for many years. Each of the 230 million people living in Pakistan produces around 0.45kg/cap of waste every day, resulting in the burden of more than 100,000 tonnes on the waste management authorities.

The impact and cost of waste management on environmental and human health is totally ignored in the country. Only waste collection and transport can make more than 70 percent of the total waste management cost.

Unfortunately, linear economic development, aggressive consumption patterns and busy lifestyles have changed our values and deprioritized the concept of planned waste management. Our behavior changed and we surrendered our duty of proper waste management the day we started believing that the authorities were responsible for it. We stopped creating awareness about the disadvantages of improper waste disposal. We never tried to design and implement targeted awareness plans to bridge science with human psychology. Now in the 21st century, warning people about negative impacts of poor waste management practices does not work.

Segregating organics from recyclables and non-recyclables waste is an integral part of any sustainable solid waste management system and crucial to achieve objectives of a circular economy. Waste segregation enables maximum recovery potential of waste components into valuable products by applying suitable recycling and treatment options before it gets mixed, and returned to the nature. This essential step reduces the overall waste management cost required to collect, transport and dispose of huge volumes of waste and the need of large land space and expensive sorting plants at the final disposal sites. This may prevent empty spaces and roadsides from becoming a habitat of houseflies, rodents and diseases.

Segregating organics from recyclables and non-recyclables waste is an integral part of any sustainable solid waste management system and crucial to achieve objectives of a circular economy.

Unfortunately, we are not interested in making effort to change the daily routine. The main issue is that we are not encouraged to separate waste in our homes or public spaces. A few public places like shopping malls and parks do provide this facility but bins mostly end up with mixed waste because people are not aware of the benefits of waste segregation.

Another important aspect that needs immediate attention is the serious problem of organic waste management. The wrongly perceived lower economic value of organic waste by both people and waste management companies makes it one of the most neglected and unaddressed issues. Despite its major proportion (around 50-75 percent) in the municipal solid waste (MSW), it is still not considered worthy of recycling. Its dumping is one of the causes of land, air, and water pollution, threatening our health.

The informal sector, ‘waste pickers’, collects the recyclables (around 30 percent) of MSW such as paper, plastic and metal from disposal sites, indicating that there is a well-established profitable market for recyclables. According to the study, Sustainable Waste Management at Household level with Black Soldier Fly Larvae, a group of researchers introduced and implemented a successful behaviour change intervention to encourage separate collection of organic waste at the household level in Pakistan. This was the first study that substituted the traditional waste bins with the unique organic waste recycling waste bins assisted with tiny grubs, known as the Black Soldier Fly Larvae (BSFL).

BSFL voraciously eats up a large variety of organic wastes and converts waste into valuable high quality revenue, generating protein and fat-rich animal feed and organic frass with compost like properties. The process can bring up to 95 percent reduction by weight and volume along with waste sanitization. A bin containing 30kg waste can be reduced efficiently to 5kg in a time period of just two weeks without harming the environment.

Unfortunately, we are not interested in making effort to change the daily routine. The main issue is that we are not encouraged to separate waste in our homes or public spaces. A few public places like shopping malls and parks do provide this facility but bins mostly end up with mixed waste because people are not aware of the benefits of waste segregation.

The idea was so successful that it encouraged 50 percent of the selected households to separately collect and recycle their kitchen food waste by placing these magical bins in their houses. It was the economic benefit that convinced them to treat their household organic waste at source and divert it from the disposal lands.

Influencing the behavior change towards waste segregation is one of the most challenging tasks for the practitioners worldwide especially in the low- and middle-income countries like Pakistan. The problem can be solved by applying effective behavior change interventions based on scientific and psychological research that can encourage people to segregate waste at the production source with a purpose.

It is the duty of governments, waste management companies and NGOs to implement efficient behaviour change interventions to encourage the habit of waste segregation at the point of waste production. Researchers and academia of Pakistan must come up with innovative and implementable interventions that are economically viable for the country and reduces the communication gap between public and industry. A replicable example is the successful model applied in Tamil Nadu India.

We must act swiftly and with persistence or “We’ll drown in our own waste”, says the Chief Seattle.

Also Read:

Pakistan, Populism And Pakistan Tehreek-i-Insaf

Meritocracy And Inequalities

Tags: Healthhotelssegregate waste disposal in Pakistanwaste disposalWaste ManagementSegregating organics from recyclablesshopping mallsparks
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Comments 12

  1. Haris Jamil says:
    5 months ago

    This was a good read! Hope there is a definitive change in public and state attitude.

  2. Azhar Ali says:
    5 months ago

    Behaviour is the single most decisive factor that may result in success or failure of even high-tech state of art innovation. Humans are complex and so is their behaviour. This article is a good food for thought to overcome the increasing environmental problems of the motherland. What developed countries achieved in remaking their environment since 1960s can rightfully be credited to their work on behaviour change.

  3. Rabia Noor says:
    5 months ago

    Well written detailed article with environment friendly ideas and innovation.Highly appreciated for sharing and working on these kind of subjects in pakistan.

  4. Osama Faheem says:
    4 months ago

    Source segregation may be a challenge to implement in residential areas but it would be easier to implement it on commercial areas first ( mainly restaurants) where the quantity of organic waste is more and at source segregation would be comparatively easier. Then with good governance this system can be replicated in remaining areas as well.

  5. Nasira Ahsan says:
    4 months ago

    Very well articulated read. Invention of technology is indeed a great milestone but it can breakthrough only by its diffusion. And to diffuse it, we need people willing to change their behaviour. Alas, in Pakistan we always have the reactive approach to any problem. We are waiting for ‘monster of waste’ of haunt us. On contrary we need to have proactive approach by having the sense of future responsibility. The people are shappers of society and history has shown us that through bottom up approach people can change their habits and bring change as suggested in the article.

  6. Nasira Ahsan says:
    4 months ago

    Very well articulated read to stimulate the thoughts on behavioral change. Inventing a technology is indeed a milestone but it’s diffusion is a real breakthrough. And for diffusion we need people with changed behaviours . Alas! in Pakistan we all have reactive approach to any problem and we are waiting for ‘monster of waste’ to haunt us. But the proactive approach as suggested in the article can save us a lot in terms of the economic, environmental and social perspective. Its always the people who shapes the society, we can not wait for top to bottom approach to fix the problem of waste which in-fact we have created at first place. It’s time to be proactive!

  7. Shahar Bano Faizi says:
    4 months ago

    Thought provoking and motivational writing with simple words.
    Covers all aspects and responsibles of poor swm in Pk … Informative start …worthy content … Eye opening ending

  8. Muhammad Luqman says:
    4 months ago

    Thank you for highlighting this crucial issue. The numbers (100,000 tonnes) are shocking and alarming. If such a massive amount of waste were not segregated, we would pay the cost exponentially for waste management and loss of recyclable resources. Public awareness is critical at this moment for behaviour change. Legislations could be proposed as a reward/fine system on the segregation at the household level.

  9. Saher Shuaib says:
    4 months ago

    This article provides some valuable ideas to think about for dealing with state’s growing environmental issues. We must learnt from the discussed practical examples and try to convert at least household organic waste into valuable digest.

  10. Dr Mansoor Ali says:
    4 months ago

    Some very important issues covered. Habits and behaviours are key a sustainable waste management.

  11. Uzma says:
    4 months ago

    V well articulated Saleha!
    Indeed such a serious matter is being ignored at our end.
    This is a fact that govt ,NGOs and such authorities are responsible for the appropriate interventions and unfortunately nobody is readily taking interest in such issues as such planning needs vision and effort and we all are lacking in here.
    Nevertheless we still can hope by considering the fact that each drop counts,we need to thy ourselves and look deep down that what can be our contribution and how can we contribute at microlevel.
    Segregation of wastes is a v simple step,with which we can start at our own level, e.g dumping all the fruit, vegetables wastes as compost etc….
    So let’s start from today from our home then we may think to extend it to a broader level..

    • bilal ahmed says:
      4 months ago

      indeed I have started segregation at my home level, the organic waste dumped in my homes backyard in a trench while the solid waste plastic or saleable material to other site, and that will reduce the amount of waste and remained are the productive. regards

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The Friday Times is Pakistan’s first independent weekly, founded in 1989. In 2021, the publication went into collaboration with digital news platform Naya Daur Media to publish under a daily cycle.


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