LONDON: The Diamond Jubilee campaign consists of images of various Pakistani cultural elements including the Islamabad Monument, K2, Badshahi Masjid and the three World Cup footballs produced by Pakistan splashed across a hundred red buses. The iconic red bus is recognised globally and is a symbolic mark of Britain’s identity.
Commenting on the campaign, the Pakistani High Commissioner Moazzam Ahmad Khan said, “We are proud to launch this campaign to celebrate 75 years of Pakistan’s independence and 75 years of Britain and Pakistan relations. Pakistan’s diversity and beauty is unparalleled and we have featured various elements in this campaign which will be seen by millions in the global melting pot of Central London. I would like to thank ONE Homes for supporting this campaign and continuing to promote Pakistan across the world.”
The campaign will be conducted on one hundred buses that run along one of London’s busiest routes including Oxford Street, Edgware Road, Piccadilly Circus and the world famous Harrods department store and so is expected to be seen by over 10 million people. The London buses will also be running on other busy routes covering areas including Oxford Circus, Regent’s Street, Marble Arch, Knightsbridge, Piccadilly Circus, Edgware Road, Willesden Green, Stratford, Whitechapel and Soho. The buses pass through all the popular routes that are frequented and visited by tourists and locals alike especially during the summer season.
Pakistan’s Ambassador-at-Large on Investment, Zeeshaan Shah said, “London is the capital of the world and the United Kingdom a nation Pakistan has a rich shared history with. There is no better place in the world than the beautiful city of London to celebrate 75 years of Pakistan’s Independence and 75 years of Great Britain and Pakistan’s bi-lateral relations.”
Commenting on the campaign, Aqib Hassan Chief Commercial Officer of ONE Homes said, “We are proud to support this campaign and be part of such a fabulous initiative. Pakistan’s economy has been a hugely upward trajectory in recent weeks and experts expect this momentum to continue as key economic reforms are taking place. Our group has wide spread business operations from the US, London and Dubai to Pakistan and we will always support Pakistan and keep flying our motherlands flag. As those of Pakistani heritage it is our responsibility to give back to the country which gave us the platform to be leaders across the globe.”
‘…leaders across the globe’
Leaders in what? Must be in IT. A different kind of IT than what India excels in.