Pakistani designer Sonia Azhar hosted a fashion show fundraiser in London for victims of the devastating floods that submerged one-third of Pakistan under water earlier this year.
The show was held at the Sheraton Skyline Hotel in London and was arranged by Rythm of Asia. The fashion show also featured various Pakistani celebrities including Mansha Pasha, Azfar Rehman and Sarah Shareef. Tens of thousands of pounds in donations for the flood victims were collected at the fashion show which featured a finale by Sonia Azhar.
In an exclusive conversation with The Friday Times, Sonia Azhar said, “In these testing times, we should stand by the victims of floods who have lost not only their livelihoods but also their homes. My heart aches for the ones who have lost their loved ones.”
Exhibiting her art to a foreign audience, the designer held that it would help in showing a different side of Pakistan.
Sonia, who is considered to be one of Pakistan’s leading fashion designer is the CEO of Sonia Azhar, a bridal couture brand based in Lahore with outlets all over Pakistan.
Sonia Azhar’s clients include the business and political elite of Pakistan as well as the Royal families of several Middle Eastern states.
“I’ve held fashion shows in Dubai, London, Prague and various other cities but this one is close to my heart since it’s for the victims of floods in Pakistan,” Sonia told The Friday Times.
British and European models donned the Eastern handmade couture, representing the culture and fashion of Pakistan. Dubai based model Sarah Shareef was the showstopper for Sonia Azhar’s finale show.