As part of its global vision, The Coca-Cola Company aims to act in ways to create a more sustainable and better-shared future that makes a difference in people’s lives, communities, and our planet. Therefore, it is on brand when the organization comes forward and becomes part of a solution for something that the country is facing.
The company commenced its Tree Plantation Drive 2022, in partnership with the Punjab Environment Protection Department (EPD) and Parks & Horticulture Authority Lahore (PHA). Under this initiative, they will be planting 30,000 saplings in Lahore, during the ongoing monsoon season.
Everyone has been experiencing the impacts of climate change from the rising temperatures and most recently nationwide flooding due to excessive rainfall. One of the first lines of defense against the climate crisis is trees, especially planting native trees.
The activity was attended by the employees of Coca-Cola. By actively encouraging employee involvement, Coca-Cola aims to inspire positive change in communities and foster a philanthropy-driven culture.
The senior leadership of all the collaborating organizations also took part in the plantation activity including; Fahad Ashraf, Vice-President Coca-Cola Pakistan & Afghanistan, Dr. Naeem Rauf, Secretary Environment Protection Department, Punjab, Mian Shakeel Ahmed, Secretary, Housing, Urban Development & Public Health Department, Punjab, and Umar Jahangir, Director General, Parks & Horticulture Authority, Lahore.
The Coca-Cola Company’s environmental, social, and governance (ESG) priorities are integrated into its business strategy. They’re focused on areas where they can have a measurable, positive impact on the communities they serve around the world.
As part of The Coca-Cola Company’s commitment to the communities where it operates and is working to reduce its carbon footprint and protect the environment. Last year, Coca-Cola paved Pakistan’s first plastic road on Ataturk Avenue in Islamabad to demonstrate the collection and re-use of large-scale PET plastic waste.
Similarly, given that Pakistan is a water-stressed country the company has an extensive water stewardship portfolio with over 9 projects in partnership with its bottlers Coca-Cola Içecek and leading NGOs.
The Coca-Cola Export Corporation, Pakistan and Afghanistan region has spent over $10 million in the last 8 years to expand and develop its sustainability portfolio which focuses on relief efforts, water stewardship, environmental development, women empowerment, education, and, recycling.
Among all these projects the most ambitious one is the World Without Waste. Launched in 2018, the company aims to help collect and recycle a bottle or can – regardless of where it comes from – for every one the company sells by 2030.