How to place an ad:

All available advertising placements follow the guidelines and best practices of the Interactive Advertising Bureau.

TFT Website (Rates applied in Percentage due to hits rating):

• Home page 200%

• Editorial page 150%

• Hot Features pages 125%

• News Pages 100% and Features Pages 100%

Acceptable Ad format:

ü  Image (jpg/gif)

ü  Rich media/Flash enabled Recommended Animation Length (:15 Seconds)

ü  IFRAME - Inline Frame Content text or images.

ü  Recommended Maximum Initial Download File weight (40-90k)

Website Home Page and Articles Pages Advertisement Slots

Ads Appearance:

ü  Ads must be distinguishable from editorial content.

ü  Creative ads must have a dark colored border (1 pixel minimum)

Responsibility:

ü  Advertiser is responsible for all standard banner creative and rich media fees

ü  Advertisers are held accountable for all ad content

We reserve the right to suspend and/or terminate advertising campaigns that do not follow our guidelines.

Rates and standards are subject to change without advance notice.

Please notify us of any violation of our interactive advertising standards.

About The Friday Times Online Traffic:

The Friday Times now gives a chance to the brands, artists and businesses to advertise their product to targeted online audience from the USA, UK, UAE, Pakistan, Germany, Australia and India. All articles on The Friday Times website can be shared on Facebook, Twitter, blogs and other social media websites.

The website has over 2,900,000 hits; more than 322,000 pages views, and 70,674 visitors each month, of which 41,700 are unique. About 30% of this traffic is from the USA, 50% from Pakistan and 20% from others countries. TFT has a wide range of audiences including the young and old, policy makers, business and financial elites, students and other occupational groups across the globe.

TFT website Monthly Traffic Graph (which is increasing day by day):

TFT website Viewers in Countries Graph:

Audience Profile:

We have a high-valued audience for our high-valued advertisers. THEFRIDAYTIMES.COM readers are mostly rich, educated, affluent and influential. Our readers from across the country and around the globe are students, travelers, business decision makers, opinion leaders and influential consumers – more so than the typical online users. They need to know up-to-the-minute world news and information to make key decisions about business and life.

Our readers are active and engaged web users, people who come to THEFRIDAYTIMES.COM for more than just the latest opinions. They update and follow-up with the series of our expert opinion furnished by our columnists, with our editorial experts and with each other.

Here are some quick facts about our highly engaged audience, which are derived from an online survey conducted in July 2008:

Respondents from around the world:

• 90% male

• 55% aged 40 and above

• 94% have at least a bachelor’s degree

• 54% spend between one to three hours a day on the internet

• 43% earn more than USD $100,000

• 86% use the internet for obtaining news

• 60% of respondents confirmed THEFRIDAYTIMES.COM as their main source of information about Pakistan on the web

• 64% access THEFRIDAYTIMES.COM regularly

• 78% make their travel reservations online

• 51% use the internet for e-banking

• 58% purchase books on the internet

• 13% make international phone calls regularly

• 52% ranked the internet as their first source for news and information about Pakistan

Audience Targeting

Audience targeting:

We can serve your ads according to your audience preference.

The following types of targeting can be done on THEFRIDAYTIMES.COM

• Country specific

• Time of the day

• Day of the week

• Date range

• Operating system

• Browser

• Bandwidth

Advertisement Contacts:

Jugnu Mohsin
Editor-in-Chief / Marketing Director
Lahore, Pakistan
jugnumohsin@gmail.com

For more information,

Anjum Ali
Manager Marketing
anjumali@thefridaytimes.com

For all Marketing/Advertising enquiries:

Ejaz Bashir
Email: marketing@thefridaytimes.com

Mailing Address

The Friday Times

45 The Mall,

Lahore, 54000

Pakistan

Phone Number: 92-42-37249133,
Email: tft@thefridaytimes.com